WhatsApp: A Marketing Tool for Rural Entrepreneurs

Waseem Fatima is a professional weaver from Barabanki, Uttar Pradesh. She joined the program to learn digital marketing to promote her business. She is trying to expand her customer base by reaching out to new areas. This training will enable her to do so more easily using digital tools. Before the training she didn’t know how to use a smartphone but now she is comfortable with it and is slowly learning how to promote her business online using WhatsApp.