Using Digital Marketing Techniques in Remote Regions

Bhavna runs a multipurpose store of different types of textiles, designer laces and cosmetics. After joining the program she has started reaching out to customers through WhatsApp groups. She says “I have also started using digital wallets, it helps people pay me immediately.” Though not yet an expert in digital tools and marketing, Bhavna is slowly adopting digital tools to run her enterprise. With continued mentorship from DEF she is going to become a digitally empowered entrepreneur.