Expanding Customer Base Through WhatsApp

Kamlesh from Jajuka village in Haryana runs a multipurpose shop. She sells various products like cosmetics, buttons and cloth. The digital sarthak training program has helped her expand her business. She is reaching out to customers from other villages by creating WhatsApp groups and promoting her products there. From the digital marketing that she learnt under the program she has been offering discounts to her customers and she spreads the message using WhatsApp. She has also integrated a digital payment system that makes transactions easier for her customers.